This commercial has it all. Norwegians! Mustaches! Sex! Viking-hipsters’ hanky-panky! Whatever they’re selling, I’ve got to have it.
[Video no longer available.]
The text reads, “Suddenly every 4-pack of diapers for free is a nice thing.”
Well, I’m not quite its target audience, but it’s still a refreshing ad for an industry dominated by powdered baby bottoms and cooing mothers. Wait, why the hell am I watching Oxygen anyway? Let’s change the channel.
Back on something more age-appropriate, you could totally imagine these Kiwi-brand diaper commercials running during, like, Gossip Girl (or whatever those Scandinavians have up there). Plus, in a way, the series of ads has dual meanings: to one group (young, hip moms) it sells diapers while, as I see it, the commercials subtly remind another (24-year-old teenage girls) of safe-sex practices. Gee, imagine that! Two relevant messages in one ad campaign.
So remember, kids: wear a condom!
If you’re up for it, watch the others on AdLand: Ménage à Trois, Car Sex, and Festival.
