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Mixed-Message Marketing

This commercial has it all. Norwegians! Mustaches! Sex! Viking-hipsters’ hanky-panky! Whatever they’re selling, I’ve got to have it. [Video no longer available.] The text reads, “Suddenly every 4-pack...

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Congress Turns Down the Volume

Is your thumb sore and blistered from hitting the mute button? We have good news for you. After decades of complaints from TV viewers who are sick of obnoxious ads blaring in their living rooms,...

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Television’s New Sidekick: The iPad

The iPad just may be TV’s latest and greatest sidekick. With new iPad apps for both ABC’s Grey’s Anatomy and Fox’s Bones that sync with the show in real-time to offer exclusive bonus material,...

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Were the “Most Interactive Oscars” the Worst Oscars?

As expected, yesterday’s Academy Awards were about movies, celebrities, and red carpet style. But more than ever in its 83-year run, the annual ceremony put social media center stage. Behind-the-scenes...

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4 Lame Excuses for Not Creating Content

Content marketing is all the rage, and brands of all shapes and sizes are focusing more time, effort and budget dollars on creating entertaining, useful and relevant content that audiences will want to...

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Why It’s a Mistake For Brands to Ignore Tumblr

Pretend I’m someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What’s Facebook? What’s Twitter? What’s Instagram? Most answers, at least from...

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